Asos New Plus-Size Clothing Line: Asos Curve

Asos is getting bigger and better.

On January 22, the trend-savvy online retailer has launched Asos Curve, a new range of plus-size apparel catering to sizes 20-26 UK (or 18-24 US).

Known for its affordable celebrity-inspired fashions, the Asos expansion to the plus-size market is a major coup for curvy gals, who just last month saw British department store Selfridges drop plus-size line Marina Rinaldi.

Dubbed a “trend-led collection for sizes 20 to 26 featuring all the key fashion pieces you will need for the season,” Curve includes flowy floral frocks, Parisian-chic striped tees, club-ready one-shoulder blouses, edgy leather biker jackets and body-conscious jeggings.

Prices range from $10.20 for a basic camisole or tank to $169.97 for the leather jacket, though most items fall in the $30-$50 range.

Between Asos Curve and V Magazine’s plus-size-happy issue, 2010 is turning out to be the Year of the Curvy Woman.

The Curve Collection caters for sizes 20-26 (the mainline ASOS range already goes up to size 18) and, as well as covering basic wardrobe essentials, it has some really gorgeous trend-led pieces.

The range includes knitwear, tailoring, jersey and outerwear. Many of the designs have been taken from the own-label collection but adapted to fit a curvier figure. ASOS plans to update the collection every season and expand for Autumn/Winter 2010.

Highlights include a printed dress, which somehow manages to successfully mix Luella-style polka dots with a bright floral motif, and a black leather biker jacket, complete with studs and zips. The only lowlight we can spot is the legging/skirt one-piece: practical, no doubt, for hiding wobbly bits but all too reminiscent of our formative teenage years (circa 1997) spent working weekends at Topshop when trouser/skirt combos were all the rage.